Пацьора, Катерина Вячеславівна (2025) Створення та розроблення сайту у сфері естетичного бізнесу [Composition] Другий (магістерський). Шифр академічної групи: МКм-1-24-1.4з. Дата захисту: 18.12.2025, Київський столичний університет імені Бориса Грінченка.
![[thumbnail of K_Patsora_FJ_2025.pdf]](https://elibrary.kubg.edu.ua/style/images/fileicons/text.png) |
Text
K_Patsora_FJ_2025.pdf Download (1MB) |
Abstract
The master's thesis is devoted to the creation, development, and practical implementation of a professional website for a brow artist, aimed at promoting beauty services, strengthening the specialist’s personal brand, and improving communication with potential clients. The work explores the specifics of digital promotion in the beauty industry, analyzes online behavior of the target audience, and examines the role of websites as key tools for presenting services in the modern media space. The first section of the thesis provides the theoretical basis of the research, including an overview of the principles of developing personal websites for beauty specialists, the specifics of working with the Wix platform, and the features of visual and textual content in aesthetic digital communication. The second section presents the author's project — the Hosh Brows, website. It describes the stages of its creation: defining the target audience, designing the structure, developing the interface, preparing text and visual content, integrating Instagram and Telegram, and ensuring mobile adaptability and basic SEO settings. The third section focuses on evaluating the effectiveness of the created website, analyzing its role in shaping a professional image, and identifying prospects for further development, such as implementing an online booking system, launching a blog, expanding educational content, and enhancing SEO promotion. The result of the master's qualification work is a functional and visually coherent website developed on the Wix platform, which performs information, promotional, and communication functions. The project demonstrates the author's practical skills, contributes to the development of a personal brand, and has significant potential for further commercial use, scaling, and transformation into a comprehensive professional digital platform.
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | website; Wix; aesthetic beauty industry; brow styling; digital content; personal branding; web design |
| Шифр освітньої програми: | 061.00.04 |
| Шифр академічної групи: | МКм-1-24-1.4з |
| ПІБ наукового керівника: | Погребняк Інга Василівна |
| Дата захисту: | 18.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Медіакомунікації |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 22 Dec 2025 15:31 |
| Last Modified: | 22 Dec 2025 15:31 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55468 |
Actions (login required)
 |
View Item |