Бенковський, Микита Віталійович (2025) Поезія військових в українській культурній журналістиці: медіапроєкт [Composition] Другий (магістерський). Шифр академічної групи: МКм-1-24-1.4з. Дата захисту: 18.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The master's qualification thesis is devoted to the study of the peculiarities of Ukrainian cultural journalism in the context of war and to the creation of an electronic media project aimed at popularizing contemporary Ukrainian poetry written by military authors. The first chapter presents the theoretical foundations of the project: the role of cultural journalism in shaping public opinion during the period of social challenges (2014–2024), the thematic directions of literary creativity in wartime media projects, as well as PEST and SWOT analyses to identify the external environment, target audience, and competitive landscape. The second chapter presents the conceptual characteristics of the media product, including its structure, content, design, software, features of editorial and publishing preparation, and social significance. The third chapter focuses on the strategy for promoting the media product in the information space. For this purpose, an Instagram page of the electronic edition was created, a content plan for publications was developed, and key communication tools for audience engagement were defined. As a result, an interactive PDF electronic edition titled "The Poetic Territory of War" was created, which popularizes the works of Ukrainian poets and poetesses — servicemen and servicewomen — contributing to the preservation of cultural memory, the development of media literacy, and the strengthening of national identity during wartime.
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | ukrainian cultural journalism; military poetry; media project; electronic edition; wartime literature; publishing industry; national identity; cultural memory; digital media; Instagram promotion |
| Шифр освітньої програми: | 061.00.04 |
| Шифр академічної групи: | МКм-1-24-1.4з |
| ПІБ наукового керівника: | Лісневська Аліна Леонідівна |
| Дата захисту: | 18.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Медіакомунікації |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 22 Dec 2025 15:47 |
| Last Modified: | 22 Dec 2025 15:47 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55471 |
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