Кравець, Наталія Ігорівна (2025) Створення блогу як платформи для популяризації фотомистецтва та побудови спільноти фотографів-початківців [Composition] Другий (магістерський). Шифр академічної групи: МКм-1-24-1.4з. Дата захисту: 18.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The master's thesis is devoted to the theoretical substantiation and practical implementation of an original media project - the specialized educational and communicative blog "ProFoto", focused on the popularization of photographic art and the formation of an active community of novice photographers in the Ukrainian digital space. Within the framework of the study, the blog format was analyzed in the context of Henry Jenkins' theory of Participatory Culture, its role as a dialogical platform was defined, and the principles of building online communities were systematized. The aim of the work was to create a model of a niche media project, which, unlike commercially oriented personal blogs, focuses on fulfilling an educational, communicative, and culturological mission. The study's result was the direct implementation and population of the original blog, "ProFoto," with unique content that meets the needs of the target audience. The project's communication strategy is based on a combination of informational and interactive approaches to ensure openness and dialogue. Analysis of the blog's functioning using web analytics tools (Google Analytics) demonstrated steady traffic growth and audience engagement. Based on the obtained data, recommendations for the further development of the project were formulated, including the expansion of multimedia content and the strengthening of the SEO strategy.
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | media project, blog, photographic art, participatory culture, content strategy, online community |
| Шифр освітньої програми: | 061.00.04 |
| Шифр академічної групи: | МКм-1-24-1.4з |
| ПІБ наукового керівника: | Георгієвська Вікторія Володимирівна |
| Дата захисту: | 18.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Медіакомунікації |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 22 Dec 2025 15:53 |
| Last Modified: | 22 Dec 2025 15:53 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55473 |
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