Волошина, Вікторія Миколаївна (2025) Сторітелінг у соціальних медіа в сучасних умовах війни на прикладі інстаграм-проєкту «Весільні історії» [Composition] Другий (магістерський). Шифр академічної групи: МКм-1-24-1.4з. Дата захисту: 18.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The master's thesis “Storytelling in social media in the current conditions of war using the example of the Instagram project ”Wedding Stories“ is devoted to researching the features of storytelling in social media in the current conditions of war using the example of the Instagram project ”Wedding Stories." The thesis examines the theoretical foundations of storytelling as a communication tool, analyzes its transformation under the influence of the war context, and determines the role of narratives in shaping audience consciousness. The Instagram project “Wedding Stories” aims to popularize Ukrainian wedding traditions, preserve cultural heritage, and support national identity through the personal stories of real newlyweds. “Wedding Stories” combines modern approaches to storytelling with authentic Ukrainian customs, demonstrating Ukrainian weddings as an important cultural code and an integral part of national memory. Relevance: the transformation of digital communications during the war, the growing need of Ukrainians for content that preserves national traditions, supports emotional stability, and fosters a sense of unity. Formats and genres: the project's content includes short stories of newlyweds, traditional and cultural explanations, photo collections, and reflective posts. Stories told by the protagonists themselves occupy a special place. Platforms. The main platform is Instagram. The project works with various formats, the main ones being posts and video publications on the Instagram platform. As of December 2025, the Instagram page of the Wedding Stories project had attracted 222 readers (01.09.25 - 07.12.25), demonstrating organic growth and stable audience interest in Ukrainian cultural topics. Instagram: https://www.instagram.com/wedding.stories.ua?igsh=aWdyZ3o1dXJ6Z3ky&utm_source=qr
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | storytelling; social media; Instagram project; wartime communication; cultural heritage; national identity; wedding traditions; digital narratives |
| Шифр освітньої програми: | 061.00.04 |
| Шифр академічної групи: | МКм-1-24-1.4з |
| ПІБ наукового керівника: | Фруктова Яна Станіславівна |
| Дата захисту: | 18.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Медіакомунікації |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 24 Dec 2025 08:32 |
| Last Modified: | 24 Dec 2025 08:32 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55533 |
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