Демчук, Олена Миколаївна (2025) Marketing planning in the enterprise [Composition] Другий (магістерський). Шифр академічної групи: МОАм-1-24-1-4д.. Дата захисту: 15.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
Marketing planning in the enterprise on the basis of mine’s «Stepova» materials. Manuscript. Qualifying master's thesis for obtaining the educational and qualification level "Master" in the specialty "Management". B. Grinchenko Kyiv Metropolitan University. Kyiv.2025. The thesis consists of an introduction, three chapters, conclusions, a list of sources of information with 25 names, and 7 appendices, which are presented on 11 pages. The total volume of the thesis is 79 pages. The thesis contains 14 tables and 7 figures. The paper summarizes the theoretical foundations of organizing marketing planning at an enterprise. An organizational and economic characteristic of the "Stepova" mine was carried out. From the above indicators of financial and economic activity, we can conclude that the enterprise is unprofitable. According to the results of the analysis of the mine's marketing activities, negative factors were identified that affect the effectiveness of the marketing planning system at the enterprise, which requires the development of measures to improve the effectiveness of marketing planning. Directions have been identified for eliminating individual weaknesses of the enterprise. The main areas include: development of a marketing department at the mine to conduct marketing research and marketing planning; reducing the cost of coal through adherence to the strictest economy regime in all areas of the enterprise's production and economic activities; reducing the cost of coal mining through the implementation of an investment project to prepare a new pit for operation. Recommendations are provided for improving marketing planning at the "Stepova" mine. To this end, it is recommended to implement an investment project to prepare the new bench for operation. The introduction of a new bed will allow for increased coal production, increased volume of marketable coal products, improved financial performance of the mine, preserved jobs, and stable operation.
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | marketing planning, enterprise, strategy, mine, coal. |
| Шифр освітньої програми: | 073.00.02 |
| Шифр академічної групи: | МОАм-1-24-1-4д. |
| ПІБ наукового керівника: | Артамонова Галина Володимирівна |
| Дата захисту: | 15.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Менеджмент організацій та адміністрування |
| Divisions: | Факультет економіки та управління > Кафедра управління |
| Depositing User: | Софія Андріївна Виговська |
| Date Deposited: | 06 Jan 2026 12:10 |
| Last Modified: | 06 Jan 2026 12:10 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55665 |
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