Improving the Competitive Policy of an Organization.

Сіразетдінов, Олексій Олександрович (2025) Improving the Competitive Policy of an Organization. [Composition] Другий (магістерський). Шифр академічної групи: МОАм-1-24-1-4д.. Дата захисту: 15.12.2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

Master’s Thesis for obtaining the master’s degree in specialty 073 – Management. Borys Grinchenko Kyiv Metropolitan University. Kyiv, 2025. The master’s thesis is presented on 79 pages and includes 3 chapters, 10 tables, 7 figures, 6 appendices, and a list of 60 references. The research is devoted to the theoretical, methodological and applied analysis of the process of forming and improving an organization’s competitive policy under the conditions of the dynamic development of the e-commerce market. Particular attention is given to the assessment of competitiveness and the development of mechanisms for its enhancement using the case of private entrepreneur Sirazetdinov O. O. (online store “Style&Shoes”). Chapter 1 substantiates the theoretical foundations of competitive policy, systematizes scientific approaches to its formation, clarifies the essence of key concepts, and characterizes the relationship between competitive policy and organizational competitiveness. Modern concepts of strategic management, competition models, principles of developing competitive policy, and tools for assessing competitive advantages are analyzed. Chapter 2 provides an organizational and economic analysis of the activities of PE Sirazetdinov O.O. (online store “Style&Shoes”), including an evaluation of financial performance, the dynamics of resource provision, and the efficiency of enterprise functioning. Based on PEST analysis, SWOT analysis and competitor assessment, external environmental factors are identified, opportunities and threats are outlined, and the strengths and weaknesses of the organization are determined. The key problems of the current competitive policy are highlighted. Chapter 3 presents the development of directions for enhancing the competitiveness of the online store, covering marketing, technological, service, logistics, financial and HR components. A Programme for Improving Competitive Policy for 2025–2027 is proposed, with detailed implementation stages and mechanisms. The economic justification of the proposed measures is provided, including the projected increase in net profit, profitability and reduction of operating costs. The conclusions summarize the research outcomes, define the theoretical and practical significance of improving competitive policy, and confirm the effectiveness of the proposed measures for the “Style&Shoes” online store, as well as their applicability for other small business entities in the e-commerce sector.

Item Type:	Composition (Другий (магістерський))
Uncontrolled Keywords:	competitive policy, competitiveness, competitive environment, online store, strategy, e-commerce market, PEST analysis, SWOT analysis, marketing activities, digitalization, strategic management.
Шифр освітньої програми:	073.00.02
Шифр академічної групи:	МОАм-1-24-1-4д.
ПІБ наукового керівника:	Шульга Ольга Антонівна
Дата захисту:	15.12.2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Менеджмент організацій та адміністрування
Divisions:	Факультет економіки та управління > Кафедра управління
Depositing User:	Софія Андріївна Виговська
Date Deposited:	06 Jan 2026 12:10
Last Modified:	06 Jan 2026 12:10
URI:	https://elibrary.kubg.edu.ua/id/eprint/55672

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