Transformational changes in consumer behavior in times of crisis

Ушенко, Наталя Валентинівна and Шевчук, Софія (2025) Transformational changes in consumer behavior in times of crisis In: Міжнародна науково-практична конференція "Механізми управління економічною безпекою підприємництва: М55 виклики та перспективи цифровізації бізнесу", 11–12 грудня 2025, м. Харків, Україна.

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Abstract

Consumer behavior is a key indicator of the state of a market economy, determining the structure of demand and strategic decisions of business entities. However, a series of crisis phenomena in 2020-2025 (COVID-19, war, inflation) caused significant changes in consumer patterns. The conducted generalization of sociological surveys and consumer sentiment confirmed the rejection of business monitoring from historical forecasts and the transition to dynamic analytical systems. It is concluded that needs in wartime do not function hierarchically, but multidimensionally. Patriotism and security become consumer priorities, and standard theories need to be revised: the new reality is based on solidarity, emotional stability, adaptation. The introduction of the concept of "adaptive consumer cycles" is proposed - flexible models that respond to external factors.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	consumer behavior; indicators; online shopping; motivation model; selection criteria; crisis conditions
Subjects:	Наукові конференції > Міжнародні
Divisions:	Факультет економіки та управління > Кафедра міжнародної економіки
Depositing User:	професор Наталя Валентинівна Ушенко
Date Deposited:	02 Feb 2026 10:00
Last Modified:	02 Feb 2026 10:00
URI:	https://elibrary.kubg.edu.ua/id/eprint/56243

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