Mechanisms of convergence of social responsibility and strategies for ensuring the competitiveness of enterprises

Шульга, Ольга Антонівна (2026) Mechanisms of convergence of social responsibility and strategies for ensuring the competitiveness of enterprises Цифрова економіка та економічна безпека, 22 (1). pp. 60-64. ISSN 2786-541X

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Abstract

The article explores the fundamental transformation of market competition factors, where social and ethical parameters of enterprise activities move from the category of reputational supplements to the status of strategic assets. The relevance of the topic is due to the need to find new sources of business sustainability in the conditions of macroeconomic turbulence and security threats characteristic of the current stage of development of the Ukrainian economy. The purpose of the article is to theoretically substantiate and develop methodological tools for the convergence of social responsibility with strategies for ensuring the competitiveness of enterprises to strengthen their institutional resilience and increase investment attractiveness. The methodological apparatus of the study is based on a complex combination of general scientific and specific methods of analysis: a systemic approach allowed us to consider social responsibility as an integral subsystem of strategic management, the method of logical generalization was used to reveal the economic essence of social responsibility as an intangible asset, predictive modeling methods were used to assess the impact of ESG criteria on the market value of companies, and comparative analysis tools were used to classify sources of competitive advantages in domestic and international markets. The main result of the study is the development of an integrated model «social responsibility-competitive strategy-economic security», which proves that social investments directly affect the reduction of the cost of capital attraction. It was established that the convergence of social responsibility and strategic management allows enterprises to form a state of antifragility, where social obligations become a tool for marketing differentiation and minimizing operational risks. The need to use Data Science methods to automate monitoring of the socio-economic profile of an enterprise within the framework of strategic controlling is substantiated. The practical significance of the results obtained lies in the possibility of applying the proposed algorithm for assessing the effectiveness of social investments to adjust enterprise development strategies.

Item Type:	Article
Uncontrolled Keywords:	social responsibility; enterprise competitiveness; ESG criteria; strategic controlling; economic security; institutional resilience; competitive advantages
Subjects:	Статті у базах даних > Index Copernicus Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет економіки та управління > Кафедра управління
Depositing User:	Ольга Антонівна Шульга
Date Deposited:	13 Mar 2026 14:23
Last Modified:	13 Mar 2026 14:23
URI:	https://elibrary.kubg.edu.ua/id/eprint/56630

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