Formation of the visual image of the city by brands through photos on social networks

Казіміренко, Олена Валеріївна (2026) Formation of the visual image of the city by brands through photos on social networks In: KyivDesignConference 2026, 16.04.2026, Київський столичний університет імені Бориса Грінченка.

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Abstract

This paper examines the impact of social media visual content on the formation of a city's modern image. The study analyzes the role of exterior design solutions in creating a harmonious architectural environment, particularly within the context of 20th-century urban development. The author substantiates the necessity of considering the "photocomposability" of space when designing shopfronts for public establishments and emphasizes the designer's responsibility for the aesthetic integrity of urban streets

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	city image; visual identity; architectural environment; facade design; social media; corporate identity; selfie marketing; urban development; aesthetics of public space
Subjects:	Наукові конференції > Всеукраїнські
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну Фаховий коледж «Універсум» > Циклова комісія образотворчого мистецтва і дизайну
Depositing User:	Олена Валеріївна Казіміренко
Date Deposited:	29 Apr 2026 09:10
Last Modified:	29 Apr 2026 09:10
URI:	https://elibrary.kubg.edu.ua/id/eprint/57151

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