Linguistic Transformations and Strategic Communication in Wartime Ukraine: Ethical Challenges, Media Narratives, and National Mobilisation

Yuldasheva, Liudmyla та Yemets, Oleksandr та Senchylo-Tatlilioglu, Nadiia та Subota, Serhii та Tymkova, Valentyna (2025) Linguistic Transformations and Strategic Communication in Wartime Ukraine: Ethical Challenges, Media Narratives, and National Mobilisation Nsukka Journal of the Humanities, 4 (33). с. 89-109. ISSN 2361-0034

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Анотація

This study analyses how the war in Ukraine has transformed linguistic practices, communication strategies, and ethical paradigms within media and academic discourse. Specifically, it examines how language functions as a tool of national mobilization, identity formation, and information resistance. A descriptive sociolinguistic design was employed. Qualitative data were collected through semistructured interviews with 100 participants, including journalists, linguists, and media professionals. Data were analysed using content analysis, sociolinguistic analysis, and ethical analysis to identify linguistic shifts, communication patterns, and ethical dilemmas in wartime contexts. Findings indicate that linguistic transformation in Ukraine extends beyond lexical innovation to include: (a) the emergence of neologisms, (b) changes in communication ethics, and (c) the adoption of strategic narratives that promote national unity. Media discourse has emerged as a key instrument for countering disinformation, mobilising citizens, and shaping international perceptions of the conflict. Wartime linguistic transformation in Ukraine represents a comprehensive process of cultural and ideological adaptation; language has evolved into a strategic mechanism for resilience, ethical awareness, and global communication. The study offers a valuable model for understanding linguistic change during armed conflict.

Тип елементу :	Стаття
Ключові слова:	Discourse of war; Ethical challenges; Linguistic transformations; National mobilisation; Transformation of communicative strategies
Типологія:	Статті у базах даних > Scopus > У виданнях Q3 Scopus
Підрозділи:	Факультет української філології, культури і мистецтва > Кафедра української літератури, компаративістики і грінченкознавства
Користувач, що депонує:	Доцент Людмила Петрівна Юлдашева
Дата внесення:	14 Трав 2026 12:17
Останні зміни:	14 Трав 2026 12:17
URI:	https://elibrary.kubg.edu.ua/id/eprint/57419

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