Theoretical and methodological basis for the development of effective loyalty systems

Соболєва-Терещенко, Олена Анатоліївна (2017) Theoretical and methodological basis for the development of effective loyalty systems Менеджер, 2017 (2(75)). pp. 82-91. ISSN 2308-104X

[img]
Preview
Text
O_Soboleva_Tereshenko_Menedjer_2_2017_FITU.pdf

Download (9MB) | Preview

Abstract

The article analyzes various aspects of loyalty in the sphere of relations with buyers and customers. The essence of the loyalty system is considered, its concept is clarified, its main and auxiliary goals are defined. The key elements of the loyalty system are described in detail and characterized.

Item Type: Article
Additional Information: t8000@i.ua
Uncontrolled Keywords: loyalty; loyalty program; loyalty system; elements of loyalty system;
Subjects: Articles in journals > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра управління
Depositing User: Олена Анатоліївна Соболєва-Терещенко
Date Deposited: 31 May 2017 05:55
Last Modified: 31 May 2017 05:55
URI: http://elibrary.kubg.edu.ua/id/eprint/19689

Actions (login required)

View Item View Item