Sport product from a marketing point of view

Лопатенко, Георгій Олегович (2017) Sport product from a marketing point of view Фізичне виховання, спорт та здоров'я людини: досвід, проблеми, перспективи. pp. 122-128.


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This paper examines the concept of a product. The essence of sport product is that it can exist in tangible form (such as a hockey stick) as well as in intangible form. Moreover, there are some services which exist only during some short period of time (such as a football match). This paper analyzes three categories of tangible sport products and how these products are consumed and used. This paper examines the main differences between sport service and tangible product. The main differences are: 1) intangible nature; 2) heterogeneity; 3) inseparability of production and consumption; 4) impossibility to store. These features cause differences between marketing of sport products and services and marketing of “common” customer products.

Item Type: Article
Uncontrolled Keywords: sport; marketing; product; consumer; service
Subjects: Наукові конференції > Всеукраїнські
Divisions: Факультети > Факультет здоров’я, фізичного виховання і спорту > Кафедра фізичного виховання і педагогіки спорту
Depositing User: Георгій Олегович Лопатенко
Date Deposited: 02 Jan 2018 11:41
Last Modified: 02 Jan 2018 11:41

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