PR communications of publishing houses as a scientific object

Єжижанська, Тетяна Сергіївна (2017) PR communications of publishing houses as a scientific object Інтегровані комунікації = Integrated communications : науковий журнал (3). pp. 35-43.

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Abstract

The article studies the current state and prospects of researches of publishing houses’ communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on the one hand, and obvious importance in the modern conditions to provide publishing houses with competitiveness, on the other one. The literature and sources related to this issues are analyzed, the theoretical and practical possibilities of using PR in the activity of book publishers are determined, the history and current state of research of publishing houses’PR communications is studied. The prospects for further scientific study and practical use of PR communications in the activities of publishing houses are determined.

Item Type: Article
Additional Information: голов. ред. Г. В. Горбенко
Uncontrolled Keywords: book publishers; PR; public relations; PR communications; publishing communication.
Subjects: Articles in journals > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Institutes > Інститут журналістики > Кафедра видавничої справи
Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 04 Jan 2018 11:48
Last Modified: 04 Jan 2018 11:48
URI: http://elibrary.kubg.edu.ua/id/eprint/22942

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