Teaching the vocational subjects in English at the Ukrainian higher education institutions: educational experiment or today's challenge (the case of disciplines of the department of Advertising and public relations of Humanitarian institute of Borys Grinchenko Kyiv University)

Вернигора, Світлана Миколаївна (2016) Teaching the vocational subjects in English at the Ukrainian higher education institutions: educational experiment or today's challenge (the case of disciplines of the department of Advertising and public relations of Humanitarian institute of Borys Grinchenko Kyiv University) Інтегровані комунікації = Integrated communications. pp. 18-22. ISSN 2524-2644

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Abstract

The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Public service advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students’ teaching are represented.

Item Type: Article
Uncontrolled Keywords: higher education; advertising and public relations; teaching the disciplines in English
Subjects: Articles in journals > Інші (не входять ні до фахових, ні до наукометричних баз)
Divisions: Institutes > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: доцент Лана Миколаївна Вернигора
Date Deposited: 04 Jan 2019 09:44
Last Modified: 04 Jan 2019 09:44
URI: http://elibrary.kubg.edu.ua/id/eprint/26229

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