Street advertising in Yelysavetgrad: peculiarities of circulation (spreading) at the beginning of the XXth century

Романюк, Наталя Сергіївна (2018) Street advertising in Yelysavetgrad: peculiarities of circulation (spreading) at the beginning of the XXth century Український інформаційний простір, 1 (1). pp. 228-234. ISSN 2616-7948


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The article analyses the sphere of street advertising in Yelyssavetgrad (present day Kropyvnytskyi) in the period of its active development in Ukraine at the beginning of the XXth century. The documents from State Archives Fund in Kyrovohrad oblast, which were not available for wide circles of people earlier, flysheets and photos with Yelyssavetgrad views, taken at the beginning of the 20th century (from Yu. Tiutiushkin’s collection in particular) were taken as the basis for the research. The attention is concentrated on such objects: advertising pillars and illuminated advertisement signs. There were elucidated organizational aspects of street advertising functioning, attention was paid to the activities of Sh. Hopan, who was in fact the monopolist in this sphere at the beginning of the XXth century, and after his death — his wife Ye. Hopan. In this context the information about other members of advertising process is also given: the lease holder of town park Ye. Baikovska, the theater tenant Yelkynd. The information from the archive sources about the origin of illuminated advertising signs in town (about F. Krytynin’s, M. Cherkasskyi’s and Tvershynov’s petitions to town council concerning the permission to install such signs) is also presented. The publication of the journal «CharivnyiLihtar» («The magic Lantern»), which was devoted to the problems of signs installation and arrangement of public readings, arrangement of educational public readings with projectors of visual images.

Item Type: Article
Uncontrolled Keywords: Yelyssavetgrad; Kirovograd; Kropyvnytskyi; history of publishing activities; street advertising; advertising pillars; journal «Charivnyi Lihtar».
Subjects: Articles in journals > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Institutes > Інститут журналістики > Кафедра видавничої справи
Depositing User: Наталя Сергіївна Романюк
Date Deposited: 09 Jan 2020 07:44
Last Modified: 09 Jan 2020 07:44

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