Analysis of competitive strategies of startups under conditions of global challenges

Loiko, Valeriia and Bielialov, Taliat and Bihus, Mariana and Kulynyc, Yuri and Omelchenko, Kseniia (2019) Analysis of competitive strategies of startups under conditions of global challenges Academy of Strategic Management Journal (18. 1). pp. 1-6. ISSN 1544-1458; 1939-6104

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Abstract

The paper identifies the main differences between a start-up company and a traditional enterprise and identifies the features of their competitive strategies. The main aspects of determining the development strategy of start-up competitive advantages based on economic and mathematical modeling are considered. On the example of the start-up project “Multiservice of Intelligent Management of Finances and Needsa”, the task of which is to create a new model of human behavior independent of the money factor and create an environment of internal incentives for the individual that contribute to the creative solution of certain tasks, the developed model was tested. The proposed integrated approach to assessing economic efficiency is relevant in the context of the formation of an innovative environment for the development of start-ups and allows creating competitive advantages.

Item Type: Article
Additional Information: Наукометричні бази: Scopus, CiteFactor, J-Gate, SCSMAGO, Google scholar, CNKI, DRJI, WorldCat, JournalTOCs
Uncontrolled Keywords: start-up companies; competitive strategies; innovative development; innovative business ideas; indicator
Subjects: Статті у наукометричних базах > Scopus
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра фінансів та економіки
Depositing User: Валерія Вікторівна Лойко
Date Deposited: 02 Dec 2019 11:41
Last Modified: 17 Apr 2020 10:42
URI: http://elibrary.kubg.edu.ua/id/eprint/29247

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