Publishing business

Осмоловська, Олена Анатоліївна (2019) Publishing business [Teaching Resource]


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The purpose of the course is to develop a system of theoretical, methodological knowledge about the foundations of the publishing business, the functioning of the publishing market, the organization of marketing activities of the publishing house, the basic principles, methods, technologies for managing it in order to ensure its competitiveness.

Item Type: Teaching Resource
Uncontrolled Keywords: Publisher; business; publishing business
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 02 Mar 2020 12:21
Last Modified: 02 Mar 2020 12:22

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