Media Relations

Єжижанська, Тетяна Сергіївна (2020) Media Relations [Teaching Resource]

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Abstract

The purpose of the course is: to study the specifics of the work of PR-departments with the media; learn how to create news stories and create press releases ready for publication; learn how to organize press events and evaluate their effectiveness; learn how to analyze the role of the various channels of information dissemination for the various purposes and tasks of the organization; be familiar with various methods of managing media relations and organizing media outlets; in practice, learn how to connect with journalists, public figures, bloggers, thought leaders, organize press events and write texts for media, official sites and social networks.

Item Type: Teaching Resource
Uncontrolled Keywords: PR-activity; the media; press event
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 04 Mar 2020 06:57
Last Modified: 04 Mar 2020 06:57
URI: http://elibrary.kubg.edu.ua/id/eprint/30918

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