Data Mining Usage for Social Networks

Martyniuk, Hanna and Lazarenko, Serhii and Kozlovskiy, Valeriy and Balanyuk, Yuriy and Yakoviv, Ivan and Skladannyi, Pavlo (2019) Data Mining Usage for Social Networks Proceedings of the International Workshop on Cyber Hygiene (CybHyg-2019), 2654. pp. 432-443. ISSN 1613-0073

[img]
Preview
Text
H_Martyniuk_S_Lazarenko_V_Koxlovskiy_Y_Balanyuk_I_Yakoviv_P_Skladannyi_CEUR_2654.pdf

Download (744kB) | Preview

Abstract

The authors present in this work information about social media and data mining usage for that. It is represented information about social networking sites, where Facebook dominates the industry by boasting an account of 85% of the internet users worldwide. Applying data mining techniques to large social media data sets has the potential to continue to improve search results for everyday search engines, realize specialized target marketing for businesses, help psychologist study behavior, provide new insights into social structure for sociologists, personalize web services for consumers, and even help detect and prevent spam for all of us. The most common data mining applications related to social networking sites is represented. Authors have also given information about different data mining techniques and list of these techniques. It is important to protect personal privacy when working with social network data. Recent publications highlight the need to protect privacy as it has been shown that even anonymizing this type of data can still reveal personal information when advanced data analysis techniques are used. A whole range of different threat of social networks is represented. Authors explain cyber hygiene behaviors in social networks, such as backing up data, identity theft and online behavior.

Item Type: Article
Uncontrolled Keywords: social media; data mining; cyber hygiene; media platforms; threats of social networks; data mining techniques.
Subjects: Статті у наукометричних базах > Scopus
Divisions: Факультети > Факультет інформаційних технологій та управління > Кафедра інформаційної та кібернетичної безпеки
Depositing User: Павло Миколайович Складанний
Date Deposited: 28 Sep 2020 08:04
Last Modified: 28 Sep 2020 08:04
URI: http://elibrary.kubg.edu.ua/id/eprint/31884

Actions (login required)

View Item View Item