Integrated communications in publishing

Заніздра, Олена Олександрівна (2020) Integrated communications in publishing [Teaching Resource]

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Abstract

The purpose of the discipline "Integrated Communications in Publishing" is for students to master the necessary theoretical foundations, methods and practical skills for comprehensive promotion of the publication and the use of the latest marketing tools.

Item Type: Teaching Resource
Uncontrolled Keywords: publishing; integrated communications in publishing
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Institutes > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 04 Nov 2020 06:36
Last Modified: 04 Nov 2020 06:36
URI: http://elibrary.kubg.edu.ua/id/eprint/32443

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