The monetary mark as a brand identifier of the Banknote Printing and Minting Works of the National Bank of Ukraine.

Ладоненко, Марія Ігорівна (2015) The monetary mark as a brand identifier of the Banknote Printing and Minting Works of the National Bank of Ukraine. Збірник наукових праць з мистецтвознавства і культурології "МІСТ мистецтво історія сучасність теорія" (11). pp. 122-129. ISSN 2309-7752

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Abstract

The image of the monetary mark of the Banknote Printing and Minting Works of the National Bank of Ukraine has been studied based on the emblems analyses of the world Mints. The attention has been paid to highly expressional, aesthetic, sign and symbolic performance level as well as design conciseness. It has been highlighted the history of creation and use of monetary stamp of independent Ukraine as one of the components of the National Bank brand. It has been tracked the evolutionary transformation of ancestral marks and ethno-cultural symbols that have become fundamental for the construction of marks. The author’s logotype image and trademark have been proposed as examples which decode the monogram and the symbolic filling of the researched object as an integral part of Ukrainian coin production identification.

Item Type: Article
Uncontrolled Keywords: the monetary mark; the monetary stamp; the emblem of Mint; the Mint logotype; the monogram;
Subjects: Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Інститути > Фаховий коледж «Універсум» > Циклова комісія образотворчого мистецтва та дизайну
Depositing User: Марія Ігорівна Ладоненко
Date Deposited: 18 Nov 2016 07:20
Last Modified: 18 Nov 2016 07:20
URI: https://elibrary.kubg.edu.ua/id/eprint/13358

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