The paradigms of media consumers’ thinking: essence and role in media consumption

Єжижанська, Тетяна Сергіївна (2016) The paradigms of media consumers’ thinking: essence and role in media consumption Соціальні комунікації: теорія і практика, 2 (2). pp. 44-48.

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Abstract

The article is devoted to the essence of the paradigms of media consumers’ thinking that determins their role in media consumption. The author shows the approaches to media consumption using spiral dynamics; it explained that the paradigm of thinking, values are defined filters that mediamessages are acting throught; specialties of the communication process are determined for each type of addresseemedia consumer according to the theory of spiral dynamics.

Item Type: Article
Additional Information: наук. ред. О.М.Холод
Uncontrolled Keywords: media consumption; a message; media consumer; paradigm of thinking; spiral dynamics
Subjects: Статті у журналах > Інші (не входять ні до фахових, ні до наукометричних баз)
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 01 Dec 2016 13:34
Last Modified: 04 Feb 2017 12:30
URI: https://elibrary.kubg.edu.ua/id/eprint/17498

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