Соболєва-Терещенко, Олена Анатоліївна (2017) Information dimension of loyalty programs in the modern of Ukrainian society Українське суспільство: основні виміри (5). pp. 134-136.
Preview |
Text
O_Soboleva_Tereschenko_Konf_2017_FITU.pdf Download (204kB) | Preview |
Abstract
The choice of the type of loyalty program and directs to stimulate consumers is influenced by a combination of many factors, such as: the level of service, the quality of goods and services, price policy, merchandising, etc. First and main factor of influence on consumers is understanding and efective use of means of influence based on the values and properties of Ukrainian modern society. Mentality of our country, current economic situation need of implementation a vital necessity loyalty programs for organizations and for clients. Program of loyalty is successful if it is formed on the basis of the results of a thorough information study of the needs of individual consumers and society.
| Item Type: | Article |
|---|---|
| Additional Information: | t8000@i.ua |
| Uncontrolled Keywords: | loyalty program; stimulate consumers; values; properties; Ukrainian modern society; |
| Subjects: | Наукові конференції > Всеукраїнські |
| Divisions: | Факультети > Факультет інформаційних технологій та управління > Кафедра фінансів та економіки |
| Depositing User: | Олена Анатоліївна Соболєва-Терещенко |
| Date Deposited: | 09 Oct 2017 11:07 |
| Last Modified: | 09 Oct 2017 11:07 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/19829 |
Actions (login required)
 |
View Item |