Рeculiarities and conditions of activity of book publishing houses of ukraine in the modern media space

Єжижанська, Тетяна Сергіївна (2018) Рeculiarities and conditions of activity of book publishing houses of ukraine in the modern media space Інтегровані комунікації = Integrated communications (1 (4)). pp. 20-26. ISSN 21991-11891Р

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Abstract

The article examines the peculiarities and conditions of the activity of book publishing houses of Ukraine in the modern media space. The literature and sources related to this problem are analyzed, the theoretical and practical possibilities taking into account the trends in the world of modern media in the PR-activity of book publishers are determined. The prospects for further scientific study and practical use of PR-communications in the activity of publishing houses are determined.

Item Type: Article
Uncontrolled Keywords: book publishers; PR (public relations); PR communication; publishing communication
Subjects: Статті у журналах > Інші (не входять ні до фахових, ні до наукометричних баз)
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 05 Dec 2018 08:18
Last Modified: 05 Dec 2018 08:18
URI: https://elibrary.kubg.edu.ua/id/eprint/25058

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