Мarketing of information products and services

Сошинська, Вікторія Євгенівна (2019) Мarketing of information products and services [Teaching Resource]

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The purpose of the discipline is the formation of students a system of theoretical, methodological knowledge about the organization, different types, processes, technology of marketing information products and services. The objectives of the course are oriented towards the acquisition by students of the system of knowledge, skills, experience and other competencies, including: - knowledge and understanding of theoretical and practical problems of marketing information products and services (ZK-2); - knowledge of library marketing organization: library marketing, idea marketing, marketing of library information and bibliographic products and services (FC-8); - Knowledge, ability and experience of producing new ideas, solving complex problems of marketing information products and services (ZK-4); - Knowledge and understanding of the basic principles and tools of marketing in the practice of library, archival and information institutions (FC-8); - Knowledge, ability and experience of technological processes of administrative and management activities in marketing: development, adoption, control over the implementation of management decisions, personnel management, search for additional sources of financing (FC-5, FC-6). Students acquire the following program competencies: - the ability to find and use information from sources and information resources to perform specific practical marketing tasks (GC-4); - ability to use the relevant terminology for the discipline in oral and written form in Ukrainian or foreign languages ​​(ZK-3); - ability to analyze legislative and regulatory acts (FC-5); - the ability to apply the skills and knowledge of forming information resources of marketing problems using the latest information and communication technologies (FC-8); - apply information and communication technologies to solve practical marketing problems (FC-3); - ability to conduct information monitoring on the basis of Internet resources (FC-3); - generate new ideas (be creative) (ZK-2); - work in a team (ZK-6, FC-6). The result of the training is the acquisition of a set of competencies (general and special), expressing knowledge, understanding, ability, values: information, management, communication, technological, project-creative, research and prognostic.

Item Type: Teaching Resource
Uncontrolled Keywords: marketing; information; marketing information; analysis of marketing information; marketing tasks;
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет української філології, культури і мистецтва > Кафедра інформаційних комунікацій
Depositing User: Лаборант Вікторія Євгенівна Фещенко
Date Deposited: 06 Nov 2019 13:28
Last Modified: 06 Nov 2019 13:28
URI: https://elibrary.kubg.edu.ua/id/eprint/28469

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