Management of modern publishing

Шпак, Віктор Іванович (2019) Management of modern publishing Книга редактора . ДП "Експрес-об'ява", Київ. ISBN 978-617-7389-11-7

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The textbook describes the characteristics of the modern publishing market of Ukraine, examines the basic principles of publishing, analyzes the types and structure of publishing houses, provides material on the system of regulation and management of publishing activities, identifies features of the transformation of publishing activities in modern conditions. Particular attention is paid to: the content, main stages and management of editorial and publishing processes; publishing planning system; cost and price management; starting a publishing business. The book is intended for students of editorial and publishing specialties, publishers-practitioners, anyone interested in the publishing industry.

Item Type: Book
Uncontrolled Keywords: Publishing house; management; version; editorial and publishing process; planning; price; costs, entrepreneurship
Subjects: Навчальні посібники
Divisions: Інститути > Інститут журналістики > Кафедра видавничої справи
Depositing User: доцент Віктор Іванович Шпак
Date Deposited: 02 Dec 2019 08:19
Last Modified: 02 Dec 2019 08:19

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