Єжижанська, Тетяна Сергіївна (2020) Media Relations [Teaching Resource]
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Abstract
The purpose of the course is: to study the specifics of the work of PR-departments with the media; learn how to create news stories and create press releases ready for publication; learn how to organize press events and evaluate their effectiveness; learn how to analyze the role of the various channels of information dissemination for the various purposes and tasks of the organization; be familiar with various methods of managing media relations and organizing media outlets; in practice, learn how to connect with journalists, public figures, bloggers, thought leaders, organize press events and write texts for media, official sites and social networks.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | PR-activity; the media; press event |
| Subjects: | Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Інститути > Інститут журналістики > Кафедра видавничої справи |
| Depositing User: | лаборант Еліна Вікторівна Задорожна |
| Date Deposited: | 04 Mar 2020 06:57 |
| Last Modified: | 29 Apr 2021 08:28 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/30918 |
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