Promotion of educational project using tools of visual communication (on the example of the project ‘’Primary school: education for life’’)

Нетреба, Маргарита Миколаївна (2020) Promotion of educational project using tools of visual communication (on the example of the project ‘’Primary school: education for life’’) Держава та регіони. Серія: Cоціальні комунікації (2(42)). pp. 122-126. ISSN 2219-8741

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In this very article a step-by-step algorithm of developing visual animation content for popularization of the project ‘’Primary school: Education for life’’, which was developed by a group of experts from Grinchenko University, has been analyzed in order to attract large number of people to its implementation and development. The main segments of the target audience of the project have been highlighted. Channels of dissemination of animated videos were defined and the effectiveness of advancing educational project was assessed with the help of KPI and web analytics as well. High rates of public awareness through visual communication prove that the animation video is an effective tool to popularize different scientific projects. 13 animation videos were created, where one of them was made for parents of first graders ,the second one was given to teachers, who are going to use this innovative program, which was specially created for primary schools and another 11 videos were developed to present exercise books according to the following topics: «I am a schoolboy, I am a schoolgirl», «A school bag», «A life of the book», «A way to school», «A school yard», «School is our house», «Rules and laws of school counrty», «School of polite children», «Grow healthy!», «Beautiful and useful», «A year in a school». In general, the total amount of views of animation videos reached up to 15 thousands of watching and it also got nearly 100 publications in different mass medias about this project as well. So, thanks to the posting videos in social networks, in particular on the page of the project on Facebook and You Tube the target groups were interested in this very project. Teachers and representatives of educational institutions were highly interested and they were discussing animation videos quite active on Facebook. In the end I can say that the target audience has increased, so a lot of supporters has also appeared who will participate in implementation of this project.

Item Type: Article
Uncontrolled Keywords: visual communication; animated video; promotion; educational project; video content
Subjects: Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Маргарита Николаевна Нетреба
Date Deposited: 19 Nov 2020 12:33
Last Modified: 19 Nov 2020 12:33

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