Communication platforms: new positions and appointment

Досенко, Анжеліка Костянтинівна and Погребняк, Інга Василівна and Iuksel, Gaiana and Synowiec, Aleksandra and Shevchenko, Viktoriya (2020) Communication platforms: new positions and appointment International Journal of Management (IJM) (3). pp. 294-303. ISSN 0976-6502; 0976-6510

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There is an urgent need to identify communication units that are able to disseminate quality, socially relevant information in modern global media space. There is a need to classify existing communication units and to identify the features that are inherent in each of them. The article examines the phenomenon of communication platforms and their perception by Ukrainian and Polish audiences. The relation to the information received through platforms is defined. The paper research the communication platform, describes features that distinguish it from other forms of communication in the network. Existing platforms are presented and delineated: web platforms, social networks, blogs, trading platforms, website designers, educational Web Platforms (e-Learning), communication platforms. A survey was conducted among Ukrainian and Polish citizens, which proved the attitude and level of information confidence of the communication platform as an authoritative source. It is revealed that at present the overwhelming number of users have little understanding of the difference between a communication platform and other types of platforms precisely because of the lack of determination of concepts and explanations.

Item Type: Article
Uncontrolled Keywords: communication platforms; social network; features of platforms; social communication; sustainability; Polish and Ukrainian audience.
Subjects: Статті у наукометричних базах > Scopus
Divisions: Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Альона Павлівна Драч
Date Deposited: 20 Nov 2020 08:52
Last Modified: 20 Dec 2021 10:56

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