Хамедова, Ольга Анатоліївна (2020) MASCULINITY OF THE PROLETARIAT: MEDIA REPRESENTATIONS OF MALE PRACTICES OF DAILY AND LEISURE OF THE 1920– 1930S Наукові записки Інституту журналістики, 2 (77). pp. 55-68. ISSN 2522-1272

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The article analyzes the male practices of everyday life and leisure among Ukrainian workers, which are presented in the press of that time. The aim of the article is to study the specifics of media representations of male practices of everyday life and leisure and to determine the features of modeling the normative masculinity of the proletariat in the 1920s and 1930s. Study results. Based on the analysis, conclusions are drawn about the normative masculinity of the Soviet proletariat of the 1920–1930s, which was constructed in Ukrainian newspapers and magazines. The Soviet construct of masculinity consisted of two models – ideal and real. The exemplary proletarian, according to the journalists of that time, is a physically strong man, necessarily a Komsomol member or communist, capable of labor, sports and / or military exploits for the sake of the party and the homeland. The propaganda of physical education and sport had military hue, because sports organizations were entrusted with the task of preparing men for a future war with the capitalist countries. Some forms of cultural recreation were popularized in the press: visits to work clubs, circles, libraries, non-alcoholic picnics in nature, etc. But the journalists of the 1920s and early 1930s also designed another, more reliable model of the proletariat, reflecting the social reality and everyday context of the working life. Practices of everyday life and leisure formed the style of proletarian life, which included alcohol abuse, primitive habits of everyday life, hobbies of workers with gambling, etc. Сonclusions. In the Ukrainian Soviet press of the 1920s, two versions of the normative masculinity of the proletariat coexisted – official and popular. In the 1920s, a lot of critical materials appeared in the Ukrainian press regarding the life and leisure of the proletarians. In turn, in the 1930s, such reports almost disappeared from the newspapers, and embellishment of reality and mass replication of the image of the ideal proletariat, ready for labor exploits and defending the homeland from capitalist enemies, became a general tendency. Significance. In modern media studies one of the key points is that media texts form social identity and subjectivity. The study of interconnections and interactions within the framework of the paradigm media - ideology - society is important and promising, including in the historical aspect

Item Type: Article
Uncontrolled Keywords: masculinity; male practices; worker; everyday life; leisure.
Subjects: Статті у наукометричних базах > Erih Plus
Статті у наукометричних базах > Index Copernicus
Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: доцент Ольга Анатоліївна Хамедова
Date Deposited: 23 Dec 2020 11:40
Last Modified: 23 Dec 2020 11:40

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