Visual means in advertising and PR

Яремчук, Олег Михайлович (2020) Visual means in advertising and PR [Teaching Resource]

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Abstract

Purpose: to form the theoretical basis and practical skills of a specialist in advertising and public relations through acquaintance and mastery of the basic principles of scientific and applied discipline "Visual tools in advertising and PR", the main trends in modern information technology, to introduce them into the world of new concepts and terms, to expand their knowledge and ability to use a set of software tools related to professional activities.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR; visual aids in advertising and PR
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 18 Feb 2021 14:13
Last Modified: 18 Feb 2021 14:13
URI: https://elibrary.kubg.edu.ua/id/eprint/34802

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