Вишинська, Олена Олександрівна (2020) Integrated communications in publishing [Teaching Resource]
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Abstract
The aim of the discipline "Integrated Communications in Publishing" is for students to master the necessary theoretical foundations, methods and practical skills for comprehensive promotion of the publication and the use of the latest marketing tools.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | publishing; integrated marketing communications |
| Subjects: | Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Інститути > Інститут журналістики > Кафедра видавничої справи |
| Depositing User: | Еліна Вікторівна Задорожна |
| Date Deposited: | 15 Apr 2021 06:40 |
| Last Modified: | 15 Apr 2021 06:40 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/35639 |
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