Integrated communications in publishing

Вишинська, Олена Олександрівна (2020) Integrated communications in publishing [Teaching Resource]

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Abstract

The aim of the discipline "Integrated Communications in Publishing" is for students to master the necessary theoretical foundations, methods and practical skills for comprehensive promotion of the publication and the use of the latest marketing tools.

Item Type: Teaching Resource
Uncontrolled Keywords: publishing; integrated marketing communications
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 15 Apr 2021 06:40
Last Modified: 15 Apr 2021 06:40
URI: https://elibrary.kubg.edu.ua/id/eprint/35639

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