Gender Discrimination in the Media of Eastern Europe: A Historical and Comparative Aspect

Khamedova, O. and Zhuravska, O. and Rosinska, O. and Gandziuk, V. (2021) Gender Discrimination in the Media of Eastern Europe: A Historical and Comparative Aspect Rupkatha Journal on Interdisciplinary Studies in Humanities, 13 (1). pp. 1-12. ISSN 0975-2935

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The research analyzes a topical issue of gender balance in media in its historical cutoff. The authors consider imbalance regarding the gender of the key figures in publications as one of indicators of latent discrimination. The subject of the content-analysis is Globus, an illustrated magazine published in Kyiv in 1923-1935. This progressive periodical paid significant attention to the issue of female emancipation; that is why its research is also demonstrative for studying the diachrony of a gender stereotypization phenomenon. The purpose of the content analysis was to determine the qualitative indicators with respect to distribution between verbal and visual women’s and men’s images in this magazine as a material indicator of worldview stereotypization. As the research results show, Globus had extremely low rate concerning the women’s representation in text materials (15%) and illustrations (18%). Correspondingly, the ratio of women’s and men’s images in total amounts to 1:5. Moreover, a tendency to gender asymmetry in 1930’s only increased, since the quantity of men’s representations in the magazine of 1932 reached almost 90% and women’s ones decreased respectively. Thus, the comparison of women’s and men’s images already amounted to 1:7, i.d. gender disproportion grew up. The data received have been compared with the monitoring results of current media content related to the compliance with gender balance; that allowed specification and analysis of main tendencies in representation of women and men in the media discourse in the beginning of XX and XXI centuries.

Item Type: Article
Uncontrolled Keywords: media representations; content analysis; gender balance; gender discrimination
Subjects: Статті у наукометричних базах > Erih Plus
Статті у наукометричних базах > Scopus
Статті у наукометричних базах > Web of Science
Divisions: Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Оксана Журавська
Date Deposited: 24 Jun 2021 10:21
Last Modified: 02 Dec 2021 13:38

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