Integrated communications in publishing

Вишинська, Олена Олександрівна (2021) Integrated communications in publishing [Teaching Resource]

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Abstract

The aim of the discipline "Integrated Communications in Publishing" is for students to master the necessary theoretical foundations, methods and practical skills for comprehensive promotion of the publication and the use of the latest marketing tools.

Item Type: Teaching Resource
Uncontrolled Keywords: publishing; integrated communications; integrated communications in publishing
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 20 Sep 2021 12:14
Last Modified: 20 Sep 2021 12:14
URI: https://elibrary.kubg.edu.ua/id/eprint/37167

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