Content production of multimedia film performance: theoretical basis

Масімова, Лариса Гагіківна and Садурська, Єлизавета (2021) Content production of multimedia film performance: theoretical basis Колективна (три і більше авторів). Scientific trends: modern challenges. Volume 1 : collective monograph. Sherman Oaks, California, GS Publishing Services.

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Abstract

The art industry's approach to digital technology has changed dramatically over the past few years. If earlier creative organizations discussed only the need to use social networks, today the presence on the Internet is considered almost as important as the artistic content that these organizations produce. At a new stage of cultural development - interactive, multimedia, digital - the producer has additional tasks, and he himself acquires a new status - content developer. Among the most important: 1) the development of new forms of communication with the audience, which becomes massive, but active (seeks to be part of the process and participate in the creation of a creative product); 2) search for ways to manage a single (transmedia) project that develops on several different platforms.

Item Type: Monograph (Колективна (три і більше авторів))
Uncontrolled Keywords: arts industry; digital technologies; creative organizations
Subjects: Монографії > Видані за кордоном (окрім країн СНД)
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: лаборант Еліна Вікторівна Задорожна
Date Deposited: 29 Oct 2021 15:35
Last Modified: 29 Oct 2021 15:35
URI: https://elibrary.kubg.edu.ua/id/eprint/37925

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