Еffective channels of communication of Ukrainian publishing houses with readers

Єжижанська, Тетяна Сергіївна (2021) Еffective channels of communication of Ukrainian publishing houses with readers Science and Education a New Dimension. Humanities and Social Sciences, IX(46), I.: 254, 2021 Jun. www.seanewdim.com (254). pp. 75-78. ISSN 2308-5258; 2308-1996

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Abstract

The article presents the results of a survey devoted to identifying problems of communication of book publishing houses of Ukraine with readers and buyers of their products. Priority communication channels have been identified, from which readers will learn about publishers' news and book market events.

Item Type: Article
Uncontrolled Keywords: book publishing houses; promotion; marketing; PR; book market
Subjects: Статті у наукометричних базах > Index Copernicus
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 01 Dec 2021 08:27
Last Modified: 01 Dec 2021 08:27
URI: https://elibrary.kubg.edu.ua/id/eprint/39177

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