Specifics of publishing business at the stage of transition from planned to market economy

Шпак, Віктор Іванович (2021) Specifics of publishing business at the stage of transition from planned to market economy Колективна (три і більше авторів). Modern trends in science and practice. Volume 1 : collective monograph. GS Publishing Services, Sherman Oaks, California, USA.

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Abstract

The activities of the publishing house's employees are concentrated in the field of intangible production. It has a creative, culturological and, to some extent, ideological character, but as a result of this activity material values, goods – books, magazines, newspapers, etc. are created. The peculiarity of publishing is the close relationship of creative, cultural, ideological and economic aspects, which is manifested in the organization of the production structure and production process, the nature of the work of editorial staff, the publishing house's relations with printing companies, authors, suppliers and booksellers. The publishing business is gaining more and more popularity among Ukrainian entrepreneurs. This is largely due to its specifics: sufficient openness, affordability, a large number of potential consumers and more. However, it is extremely difficult to keep it, and it is almost impossible to sell, primarily due to lack of tangible assets. In addition, it should be borne in mind that book publishing is a high-risk and unpredictable business.

Item Type:	Monograph (Колективна (три і більше авторів))
Uncontrolled Keywords:	Publishing house; small business; market economy; editor; publisher; book; author; literature
Subjects:	Це архівна тематика Київського університету імені Бориса Грінченка > Монографії > Видані за кордоном (окрім країн СНД)
Divisions:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User:	професор Віктор Іванович Шпак
Date Deposited:	02 Dec 2021 14:32
Last Modified:	02 Dec 2021 14:32
URI:	https://elibrary.kubg.edu.ua/id/eprint/39261

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