On professional competencies of journalists in the context of digitalization and diversification of video content

Лісневська, Аліна Леонідівна and Куцай, Тамара Іллівна and Куцай, Ярослава (2021) On professional competencies of journalists in the context of digitalization and diversification of video content Колективна (три і більше авторів). The challenges in the development of future specialist: monograph. Galaţi University Press, Galaţi, Romania.

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Abstract

The availability of video production tools has been a great incentive for user-generated content. Due to digitalization, traditional genres are being transformed and new models of content distribution are emerging. Video storytelling is widely used to draw attention of the audience to various topics. It allows for creation of engaging content, thus educational institutions should ensure that journalism students know how to use its techniques and are, at the same time, aware of professional standards. Multimedia journalists who acquire multiple skills related to content production need to constantly hone them to remain competitive on the media market, as they have to keep up not only with their colleagues but also with the rising stars of YouTube and other social media influencers. The survey we conducted among the journalism and public relations students of Borys Hrinchenko Kyiv University and Kyiv National University of Trade and Economics showed that most of them watch videos mainly for entertainment. It also revealed a certain level of indifference to current affairs and keen interest in culture. In the so called post-truth era, development of critical thinking and understanding of the universal values should be at the core of the future journalists 'training regardless of the topics they choose to cover. As audiovisual content becomes more ubiquitous, it is important for students to understand its nature and learn – while working hands-on with their universities' experimental multimedia platforms – how to deliver a high-quality video product that promotes what is true, humane, and what brings people together.

Item Type: Monograph (Колективна (три і більше авторів))
Additional Information: Lisnevska А., Kutsai T., Kutsai Y. On professional competencion of journalists in the context of digitalization and diversification of videocontent // The challenges in the development of future specialists/ Collective monograph / editors Gina Aurora Necul, Dr.Prof. Viktor Koval/ - Galati : Galati University Press, 2021. 254 p. P. 42-53.
Uncontrolled Keywords: video storytelling; journalism competencies; diversification of content and video forms; digitalization; media literacy
Subjects: Монографії > Видані за кордоном (окрім країн СНД)
Divisions: Інститути > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: лаборант Софія Олександрівна Гуменюк
Date Deposited: 17 Dec 2021 09:27
Last Modified: 17 Dec 2021 09:27
URI: https://elibrary.kubg.edu.ua/id/eprint/39831

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