Awareness and understanding of the content and forms of media culture in the context of media education

Зражевська, Ніна (2021) Awareness and understanding of the content and forms of media culture in the context of media education Інтегровані комунікації (11). с. 6-13. ISSN 2524–2644; 2524–2652

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Анотація

Abstract Media culture and media education are very related concepts that were formed almost simultaneously and have much in common. However, quite often media culture is understood only as a culture of personality or a culture of using the media by different groups of the people: schoolchildren, students, seniors or media professionals in particular. This understanding of media culture does not quite meet the objectives of its study and use in the process of media education, as the phenomenon of media culture is very broad and includes all processes of the communication cycle, starting with the subjects of information, content, transmission, audience and effects. In the article we use general scientific methods of analysis and synthesis, as well as critical analysis. Note that in most general theories, media culture in the context of media education is considered superficially. Many theories emphasize the audience's ability to resist media manipulation, the ability to create their own content, and self-defense against mainstream media culture. Media culture in research is the object of research of communicative disciplines, which focus on the process of transmission of cultural symbols and signs, images and performances. Based on the methodology of representatives of cultural research, we argue that media culture acts as the dominant socio-cultural phenomenon of our time. To include media culture in the paradigm of media education, we should study the history of the origin and functioning of media culture, transformational processes in society, the transition to a new post-information era of all aspects of life. In this context, media education today is becoming not a conductor of values and norms, but a tool of interpretation, multiplicity of realities, changing forms of perception and knowledge. And this in turn raises the question of "identity politics" in modern media culture and media education. The new discourse of media education focuses on the student, his knowledge and cultural experience. Media education has been switched from the tool of protection to the form of preparation for media perception. The goal is to develop understanding and participation in media culture. Thus, media education today is becoming not a conductor of values and norms, but a tool of interpretation, multiplicity of realities, changing forms of perception and knowledge. And this in turn raises the question of "identity politics" in modern media culture and media education. In this regard, the question arises - what is this policy based on - democratic, religious, multicultural values? Media education integrated into media culture allows to expand competencies and representations, to improve and implement methods and methodology in accordance with the expansion and transformation of media culture. The new discourse of media education should focus on the student, his knowledge and cultural experience. As we noted in the study, today media education should be switched from the tool of protection, in the form of preparation for the perception of the media, so the purpose of media education should be the process of developing skills of understanding and participation in media culture. Without awareness and understanding of these important issues of media culture, it is difficult to imagine the successful development of modern media education and media literacy. Key words: media culture, man of media culture, media literacy, postmodern culture.

Тип елементу :	Стаття
Ключові слова:	media culture; man of media culture; media literacy; postmodern culture.
Типологія:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Статті у періодичних наукових виданнях Університету, які не включені до затвердженого Переліку МОН України (не входять до категорії Б)
Підрозділи:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа
Користувач, що депонує:	Nina Zrazhevska
Дата внесення:	23 Трав 2023 08:27
Останні зміни:	23 Трав 2023 08:27
URI:	https://elibrary.kubg.edu.ua/id/eprint/39860

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