Digital infrastructure. Digital business ecosystems

Kraus, Kateryna та Kraus, Nataliia та Shtepa, Olena (2021) Digital infrastructure. Digital business ecosystems In: Doing business digital. Textbook. Foggia-Cracow, Poland, Cracow University of Economics, с. 75-152.

Текст Kraus_Textbook_2022_FITU.pdf Download (2MB)

Анотація

The Internet changed the world business landscape. Nowadays, the consumer can express his opinion and, in this way, influences the decisions of firms, SMEs can compete with large companies, consumers can buy internationally, and small and local businesses can sell all around the world. All of the above has generated countless opportunities and, consequently, a profound change. From the company’s perspective, one of the most critical and attractive objectives is digitization: the latter understood as any change in the organization and its business model deriving from the increasing use of digital technologies. Digitization, which consists of the implementation of digital tools and technologies that can make business processes and flows more efficient, is supported by new information and communication technologies (ICT) and revolutionizes the way business is conducted through the use of the Internet of Things (IoT) technologies, intensive data exchange, and analytical forecasting. The use of digital technologies offers new business opportunities, supporting chances for value production, revenue growth, and operational efficiency. These opportunities push many companies to experiment with innovative business models based on digital technology, even if, despite the substantial investments of companies in digital initiatives, few have been able to experience the expected growth. Therefore, the purpose of this handbook is to cover all critical issues needed to understand and to explain how to do business digitally effectively. This book is intended for both teachers and master’s degree students, which are its main target. To the former with the intention of offering innovative teaching tools, to the latter to test the effectiveness of the tool on the learners’ side.

Тип елементу :	Розділ підручника/навчального посібника
Ключові слова:	Industry 4.0; Society 5.0; digital business; digital transformation
Типологія:	Це архівна тематика Київського університету імені Бориса Грінченка > Навчальні посібники
Підрозділи:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет економіки та управління > Кафедра управління
Користувач, що депонує:	Катерина Миколаївна Краус
Дата внесення:	31 Трав 2022 17:08
Останні зміни:	31 Трав 2022 17:13
URI:	https://elibrary.kubg.edu.ua/id/eprint/41155

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