Tourist industry of Ukraine: reserves of financial and economic growth and determinants of quality management

Краус, Катерина Миколаївна та Краус, Наталія Миколаївна та Штепа, Олена Валентинівна (2022) Tourist industry of Ukraine: reserves of financial and economic growth and determinants of quality management VUZF review, 7 (3). с. 23-38. ISSN 2534-9228

Текст Kraus_Tourist_3_2022.pdf Download (385kB)

Анотація

Authors presented main aspects of tourism industry of Ukraine. The opinion was expressed that one of the factors in the recovery of domestic and international tourism in Ukraine will be the new quality of management of the industry. Main proposals regarding the restoration of tourist flows to the capital of Ukraine and the country in particular were named, namely: to develop a strategy aimed at eliminating the crisis situation and improving the image of the city and which will be able to neutralize the status of a dangerous city; to encourage the standardization of accommodation facilities (hotels, motels) and their official registration and functioning; to create a practical and convenient public transport infrastructure and travel navigation in three main languages (Ukrainian, English and Chinese). Statistical data on the flow of tourists from European and Asian countries have been analyzed, and the countries to which Ukrainians travel most often have been indicated. Authors expressed the opinion that the financial policy in tourism and hotel business sector should be conducted in a flexible way, and should be carried out with the help of attracting investments from private companies, charitable, social, and foreign organizations. According to the presented SWOT-analysis, the team of authors indicated that there is a need in Ukraine to develop a new anti-crisis strategy to maximize tourist flows to the city, as well as to develop measures to improve the image of Ukrainian capital and an accessible destination.

Тип елементу :	Стаття
Ключові слова:	tourism industry; financial and economic growth reserves; management determinants; tourism innovation; international tourism; domestic tourism
Типологія:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus
Підрозділи:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет економіки та управління > Кафедра управління
Користувач, що депонує:	Катерина Миколаївна Краус
Дата внесення:	29 Вер 2022 10:52
Останні зміни:	29 Вер 2022 10:52
URI:	https://elibrary.kubg.edu.ua/id/eprint/41861

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