Digital management as a mechanism for efficiency of business structures

Нетреба, Маргарита Миколаївна and Шибіріна, Світлана Олександрівна and Короленко, Ольга Борисівна (2022) Digital management as a mechanism for efficiency of business structures Наукові перспективи (5 (23)). pp. 246-258. ISSN 2708-7530

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Abstract

Transformational processes in the world economy in the direction of active development and implementation of digital technologies affect the creation of a fundamentally new model of economic relations. This, in turn, causes significant changes in the activities of business structures and in the processes of their management. It is obvious that the approaches of classical management in such conditions lose their relevance, giving way to the principles of management based on digital technologies. The novelty of the concept of digital management, especially in the domestic practice of doing business, necessitates a thorough study of its features one of the key elements to ensure the efficiency of enterprises in modern conditions. The scientific article establishes the prerequisites for the introduction of digital management in the practice of enterprise operation, and considers the approach of various scientists to determine the essence of digital management. Factors that confirm the importance of digital management for business are highlighted. The nature of employees' perception of innovations introduced by digital management in the activity, along with the refutation of existing fears about a full-fledged replacement of technology by people, is studied. A parallel consideration of the differences between classical and digital management. The key benefits that the use of digital management brings to business are analyzed. The role of managers in the structure of digital management is determined, the requirements for them are given. The possibilities and advantages of the use of digital management in the practice of doing business are analyzed. Capabilities include access to large amounts of information, speed and efficiency of response and the ability to make collective decisions. Problems with the use of digital management include the distraction of managers, inflated expectations and insufficient development of automated processes. The study proposes steps to address existing challenges toward ensuring the highest efficiency of digital management for businesses.

Item Type:	Article
Uncontrolled Keywords:	digital management; digital technologies; automation; management; digital manager
Subjects:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User:	Маргарита Николаевна Нетреба
Date Deposited:	29 Nov 2022 03:00
Last Modified:	29 Nov 2022 03:00
URI:	https://elibrary.kubg.edu.ua/id/eprint/42384

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