Digital advertisement: the original and ethical positions

Досенко, Анжеліка (2022) Digital advertisement: the original and ethical positions Innovations in the scientific, technical and social ecosystems (1). pp. 4-13. ISSN 2824-1843

[thumbnail of A. Dosenko_Digital advrertisement : the original and ethical position. Innovations and scientific, technical, an sossial economacs] Text (A. Dosenko_Digital advrertisement : the original and ethical position. Innovations and scientific, technical, an sossial economacs)
А_Dosenko_FJ_KMJ.pdf - Accepted Version
Restricted to Registered users only until 22 November 2024.
Available under License Creative Commons Attribution.

Download (339kB)

Abstract

Abstract. The purpose of the research is to study modern approaches to the functioning of digital advertising. The research methodology were: sociological survey, bibliographic and descriptive methods The scientific novelty. The article deals with the problem of researching of modern Ukrainian society needs, new forms of implementation of advertising communication. There is rapid development of new genres and platform in social communications in the XXI century. One of these genres, which gave an impetus to the development of new platforms and ways of introducing product used digital-advertising. The description of digital advertising as a modern Internet genre is made in this artice.. Also payd an attention to the ethical positions to the way of using Ukrainian digital advertisement. The Conclusions: among the current existing approaches to the study of the mechanisms of digital advertising in the media space of Ukraine include: ethical postulates, modern figurative elements, updating existing traditional layouts, cooperation with target audiences, audience targeting The paper presents the main results of the survey on the audience's knowledge of ethical concepts of advertising It is proved that the Ukrainian audience is now well aware of the main mechanisms of digital advertising, its operating parameters and basic provisions.

Item Type: Article
Uncontrolled Keywords: digital-advertising; digital advertising; digital genres; hybridization of genres.
Subjects: Статті у журналах > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Факультет журналістики > Кафедра міжнародної журналістики
Depositing User: Анжеліка Костянтинівна Досенко
Date Deposited: 27 Nov 2022 17:23
Last Modified: 27 Nov 2022 17:23
URI: https://elibrary.kubg.edu.ua/id/eprint/42788

Actions (login required)

View Item View Item