Motivational communication in academic setting: a Ukrainian case

Paliichuk, Elina (2022) Motivational communication in academic setting: a Ukrainian case Revista Conrado, 18 (88). с. 61-72. ISSN 1990-8644

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Анотація

Organizational communication is vital for high performance. Physical distancing at workplaces and in learning environments calls for redefining communicative strategies for maintaining ins-titutions effective, which entails a paradigmatic shift in manage-ment studies. This project explores the potential of applying M. Johnson’s image scheme theory for enhancing effective com-munication in education institutions due to the mindful use of the motivational language. The objective is to reveal the dominant schemes in the educators’ speech and verify predicted percep-tions in terms of motivational component of schemes charged language. The linguistic aspect is investigated by using con-ceptual and stylistic analysis method, while the empirical en-quiry is made by conducting a survey among members of Borys Grinchenko Kyiv Metropolitan University (BGKU) community. The stepwise procedure includes identifying recurrent schemes in educators’ direct speech; evaluating motivational component of the selected educators’ statements; and revealing prevailing schemes to which respondents react more frequently. It has been established that the language material features such sche-mes as UP, LINK, CONTAINMENT, PATH, ENABLEMENT, whe-reas the respondents react with conceptualising the experimen-tal language content through CENTER-PERIPHERY, UP, LINK, PATH schemes. This provides the insights into the cognitive me-chanisms of motivational communication in education domain and gives rise to further studies based on extended observa-tions over the larger scope of experimental language content. The value of the paper is that it sheds light on the state-of-the-art communication within the institution and opens new views on prospective research fields in linguistic domain.

Тип елементу :	Стаття
Ключові слова:	Schemes; organizational communication; education; survey; motivation
Типологія:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Web of Science
Підрозділи:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Користувач, що депонує:	ст. викл. Еліна Олександрівна Палійчук
Дата внесення:	28 Лист 2022 08:57
Останні зміни:	28 Лют 2023 14:19
URI:	https://elibrary.kubg.edu.ua/id/eprint/42859

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