Motivational communication in academic setting: a Ukrainian case

Paliichuk, Elina (2022) Motivational communication in academic setting: a Ukrainian case Revista Conrado, 18 (88). pp. 61-72. ISSN 1990-8644

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Organizational communication is vital for high performance. Physical distancing at workplaces and in learning environments calls for redefining communicative strategies for maintaining ins-titutions effective, which entails a paradigmatic shift in manage-ment studies. This project explores the potential of applying M. Johnson’s image scheme theory for enhancing effective com-munication in education institutions due to the mindful use of the motivational language. The objective is to reveal the dominant schemes in the educators’ speech and verify predicted percep-tions in terms of motivational component of schemes charged language. The linguistic aspect is investigated by using con-ceptual and stylistic analysis method, while the empirical en-quiry is made by conducting a survey among members of Borys Grinchenko Kyiv Metropolitan University (BGKU) community. The stepwise procedure includes identifying recurrent schemes in educators’ direct speech; evaluating motivational component of the selected educators’ statements; and revealing prevailing schemes to which respondents react more frequently. It has been established that the language material features such sche-mes as UP, LINK, CONTAINMENT, PATH, ENABLEMENT, whe-reas the respondents react with conceptualising the experimen-tal language content through CENTER-PERIPHERY, UP, LINK, PATH schemes. This provides the insights into the cognitive me-chanisms of motivational communication in education domain and gives rise to further studies based on extended observa-tions over the larger scope of experimental language content. The value of the paper is that it sheds light on the state-of-the-art communication within the institution and opens new views on prospective research fields in linguistic domain.

Item Type: Article
Uncontrolled Keywords: Schemes; organizational communication; education; survey; motivation
Subjects: Статті у наукометричних базах > Index Copernicus
Статті у наукометричних базах > Web of Science
Divisions: Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Depositing User: ст. викл. Еліна Олександрівна Палійчук
Date Deposited: 28 Nov 2022 08:57
Last Modified: 28 Feb 2023 14:19

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