Fan Culture as a Phenomenon of Media Behavior of Ukrainian Youth

Єжижанська, Тетяна Сергіївна and Крайнікова, Тетяна Степанівна and Крайніков, Едуард Владиславович (2021) Fan Culture as a Phenomenon of Media Behavior of Ukrainian Youth Current Issues of Mass Communication (30). pp. 33-46. ISSN 2312-5160; 2786-4502

[thumbnail of CIMC_2021_no30_33-46_1.pdf] Text

Download (756kB)
Official URL:


The manifestations of fanaticism in the behaviour of Ukrainian youth are revealed from the mediacentric point of view. A survey of young people aged 18-35 from different regions of Ukraine was conducted; the results are qualitative. Given the importance of self-identification in media culture, the attitude of respondents to the concept of "fan" and the willingness to recognize themselves as a fan of a particular person (organization). It has been determined that fan behaviour does not necessarily correlate with hyper-consumption of information and is most strongly associated with the use of online resources. Active appeal to online resources and at the same time small expenses for attending offline events gives grounds to talk about online fanaticism as the dominant model of media behavior of Ukrainian youth. There were studied specifics of informational consumption about idols (periodicity, sources, formats, content satisfaction). There was a concluded list of attractive features that engage the audience to bright figures and ensure loyalty. For the respondents, idols are mentors and teachers. Their special abilities concentrate the audience’s attention, cause admiration, induce, if not actively, to imitate, then at least to follow

Item Type: Article
Uncontrolled Keywords: fan culture; opinion leaders; Ukrainian youth; media behaviour; audience theory
Subjects: Статті у наукометричних базах > Index Copernicus
Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 29 Nov 2022 08:47
Last Modified: 29 Nov 2022 08:47

Actions (login required)

View Item View Item