Digital marketing augmented linguistically: a case of three websites

Палійчук, Еліна Олександрівна (2023) Digital marketing augmented linguistically: a case of three websites ACNS Conference Series: Social Sciences and Humanities (3). pp. 1-17. ISSN 2831-5227

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The study focuses on the cognitive prerequisites of website content writing through the lens of image-schema theory. This linguistic observation has been made with the help of conceptual analysis. The case study is based on the content of three websites. It has been established that the website text augmentation is achieved due to specific verbal manifestation of image schema clusters. The insights gained give the grounds for an empirical follow-up on reader’s response to image schema verbalisation in website texts.

Item Type: Article
Additional Information:
Uncontrolled Keywords: website language; image-schema clusters; digital marketing; augmentation
Subjects: Наукові конференції > Міжнародні
Divisions: Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Depositing User: ст. викл. Еліна Олександрівна Палійчук
Date Deposited: 17 Aug 2023 08:16
Last Modified: 17 Aug 2023 08:16

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