Палійчук, Еліна Олександрівна (2023) Digital marketing augmented linguistically: a case of three websites ACNS Conference Series: Social Sciences and Humanities (3). pp. 1-17. ISSN 2831-5227
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Abstract
The study focuses on the cognitive prerequisites of website content writing through the lens of image-schema theory. This linguistic observation has been made with the help of conceptual analysis. The case study is based on the content of three websites. It has been established that the website text augmentation is achieved due to specific verbal manifestation of image schema clusters. The insights gained give the grounds for an empirical follow-up on reader’s response to image schema verbalisation in website texts.
Item Type: | Article |
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Additional Information: | https://doi.org/10.55056/cs-ssh/3/02003 |
Uncontrolled Keywords: | website language; image-schema clusters; digital marketing; augmentation |
Subjects: | Це архівна тематика Київського університету імені Бориса Грінченка > Наукові конференції > Міжнародні |
Divisions: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет романо-германської філології > Кафедра лінгвістики та перекладу |
Depositing User: | ст. викл. Еліна Олександрівна Палійчук |
Date Deposited: | 10 Apr 2024 08:17 |
Last Modified: | 10 Apr 2024 08:17 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/46418 |
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Digital marketing augmented linguistically: a case of
three websites (deposited 17 Aug 2023 08:16)
- Digital marketing augmented linguistically: a case of three websites (deposited 10 Apr 2024 08:17) [Currently Displayed]
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