Modern landmarks in the process of teaching marketing for students of the specialty 029 «Information, librari and archives»

Політова, Олена Аркадіївна (2023) Modern landmarks in the process of teaching marketing for students of the specialty 029 «Information, librari and archives» Бібліотекознавство. Документознавство. Інформологія (2). pp. 115-122. ISSN 2409-9805

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Abstract

Тhe purpose of the study is to summarize information about publications and publications of the modern period, which serve as a source base in the process of teaching marketing for students of the specialty 029 «Information, library and archival affairs» in higher education institutions of Ukraine. Тhe research methodology is based on the principles of scientific objectivity, the use of a structural-functional approach, and the application of methods of content analysis and synthesis, comparison, and generalization. The scientific novelty of the work consists in the identification and problem-thematic summarization of the list of editions and publications of recent years, which, in the opinion of the author, are relevant in the process of teaching marketing for students of the specialty 029 «Information, library and archival affairs» in higher education institutions of Ukraine. Conclusions. The analysis of editions and publications of the modern period, which serve as a source base in the process of teaching marketing for students of the specialty 029 «Information, library and archival affairs» in institutions of higher education, proved that today new concepts of the application of marketing in library and archival affairs are being formed. Thanks to the active digitization of educational activities in Ukraine, transformational processes are taking place in the teaching of marketing to students of specialty 029 «Information, library and archival affairs», which is constantly covered by relevant professional publications.

Item Type: Article
Uncontrolled Keywords: specialty 029 «Information, library and аrchival аffairs»; marketing; libraries; archives; higher education institutions; Borys Grinchenko Kyiv University.
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет української філології, культури і мистецтва > Кафедра інформаційних комунікацій
Depositing User: Олена Аркадіївна Політова
Date Deposited: 04 Sep 2023 13:39
Last Modified: 04 Sep 2023 13:39
URI: https://elibrary.kubg.edu.ua/id/eprint/45907

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