Formation of a new generation of publishing specialists in the first decades of independence

Шпак, Віктор Іванович (2023) Formation of a new generation of publishing specialists in the first decades of independence Колективна (три і більше авторів). Socio-humanitarian and technicaltechnological explorations of modern science : collective monograph. «GS Publishing Services» 15137 Magnolia Blvd, # D, Sherman Oaks, CA 91403, USA, Sherman Oaks, CA 91403, USA.

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Abstract

Awareness of the magnitude of the tasks of the publishing and printing industries and the increase in the number of publishing houses, printing companies, structures in the field of distribution, and their employees have actualized the problems of professional training. This was also required by the informatization of society, where the publishing and printing industries gained new opportunities. The active use of digital technologies contributed to the improvement of the quality and speed of the preparation and dissemination of information. Updated publishing required the use of new equipment and technologies with a high level of automation and computerization of all types of prepress, printing and postpress operations. The spontaneous market development of the early 1990s brought into the industry talented and purposeful people of various professions who mastered the latest technical and technological achievements almost single-handedly. Education did not keep up with the rapid progress. Many heads of the media business have gone through the school of self-education and gained knowledge through practical work. However, the time required highly qualified specialists in every component of the publishing process. Managers were also required to undergo comprehensive training. They need to know perfectly not only the basic "constants" of the editorial profession, modern technological processes, but also be sufficiently knowledgeable marketers, economists, and lawyers. The era of cheap products designed for the undemanding reader was quickly passing; the demand for well-prepared and high-quality books, newspapers, magazines, and brochures grew. In addition, publishing has become an object of active entrepreneurial activity, the products of which are goods.

Item Type: Monograph (Колективна (три і більше авторів))
Uncontrolled Keywords: publishing; printing industry; digital technologies; education; editor; management
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Монографії > Видані за кордоном (окрім країн СНД)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: професор Віктор Іванович Шпак
Date Deposited: 24 Nov 2023 13:04
Last Modified: 24 Nov 2023 13:04
URI: https://elibrary.kubg.edu.ua/id/eprint/47351

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